We have always had amazing specials. When calculators first came out in South Africa, they cost over R200 at other shops. We first sold them for R150, then R100, R50, R20, R10 and eventually R5. We broke all the barriers!
Back in the day, radios used to be am/mw. When the first FM radios came out, we were selling them at R19.95 compared to R30 that they were selling at other shops. We used to sell 100 to 115 of those radios every day. It was a bit of a pain working at the radio counter because customers had to have a radio license, like a television license. So each of those 100 people a day had to fill out all the paperwork for a license as well.
We brought customers in by selling unique products at great prices, like Bicycle playing cards and Parker Pens. These were two of the standout products which no one else was selling at the time.
What I loved about the Clicks culture in the early days was that people never worked there only for the money. They loved the brand and what it stood for. We all loved working there. They also loved it because it was unique. We used to say to people overseas, it is like Boots without the drugs. It was unique, different and new and no one outside the business could quite understand why we were doing so well.
Chris Roestorff with Clicks from 1973 to 2007
Source: 40 years of Clicks 1968 – 2008 Magazine page 54