The man with the Goldin touch

Retail entrepreneur Jack Goldin was a serial innovator, turning small shops into big brands, and then selling at a profit. Goldin established his stores based on health, beauty and gifts at the best prices and became the golden child of South African Retail.

The first brand Goldin started was a little store called Pick n Pay. This grew into three small stores which he sold in 1967, because rumour has it, the pressure of running three stores became too great.

With the money he earned from selling Pick n Pay, he started another little shop in August 1968, the first Clicks store in St Georges Street, Cape Town. Then the number of Clicks stores began to grow.

Goldin ran Clicks very successfully from 1968 to 1988, when he finally sold the chain. He opened Clicks stores across the country, first in West Street in Durban, then in Pritchard Street in Johannesburg.

Goldin’s vision was to start the Clicks brand in South Africa, based on what he had seen of the drugstore concept in the United States. Due to pharmacy legislation at the time, Clicks was prohibited from becoming a fully fledged drugstore. However, it filled an important market niche in South Africa and grew rapidly on account of its unique mix of health, home and beauty products at very reasonable prices.

Clicks always remained true to the founder’s vision. In 2004 the first Clicks Pharmacy opened in Cape Town after the legislation changed in 2003.

In 1979 Clicks was listed on the Johannesburg Stock Exchange  (JSE), and this ushered in a whole new era. Goldin was still intent on growing and expanding Clicks and in the 1980’s new stores opened around the country with a new Clicks head office building in Cape Town.  Goldin’s expansion plan even included the acquisition of a retail chain, Discom.

Goldin finally sold Clicks to Score Food Group in 1988, after 20 years of skipper of the successful Clicks voyage. but this was not the end of Godlin’s achievements. He emigrated to Australia, where he co-founded the Priceline brand along the same principles as Clicks. He used the same unique mix of health, home and beauty products . Today, Priceline is one of the fastest-growing brands in Australia.

After 10 years of building the Priceline brand in Australia, he sold his shares in the business in 1988 to none other than New Clicks Holdings. Goldin was building yet another brand in Australia when he died in 2001.

Today Goldin’s legacy is evident in the three successful  retail brands that are still growing  and expanding every year: Pick n Pay, Clicks and Priceline.

Goldin’s flair for taking small stores and turning them into big money-spinning brands is a big part of Clicks’ past and current success.

Source: 40 years of Clicks 1968 – 2008 Magazine pages 24, 25

 

 

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